Neon signs have been a ubiquitous feature of the urban landscape for much of the 20th century and remain an iconic symbol of American popular culture. Invented in 1910 by French engineer Georges Claude, neon signs became popular in the 1920s as a way to promote businesses, products, and services. They quickly became a staple of American advertising, providing a bright and eye-catching way to draw attention to a business.

Neon signs were especially popular in the 1950s and 1960s, when they were used to advertise everything from diners and motels to gas stations and car dealerships. During this time, neon signs were often colourful and elaborate, featuring bold lettering and intricate designs that captured the spirit of the era. Many of these signs were created by skilled craftsmen who hand-bent glass tubes into intricate shapes and filled them with glowing neon gas.

One of the most iconic aspects of neon signs was their ability to convey a sense of energy and excitement. The bright, pulsing lights of neon signs could be seen from blocks away, drawing customers into stores and businesses. The signs were often combined with other forms of advertising, such as billboards and window displays, to create a comprehensive marketing campaign.

In addition to their commercial uses, neon signs also had a cultural significance, reflecting the values and attitudes of the times. For example, in the 1950s and 1960s, neon signs were often used to promote the emerging American automobile culture, with car dealerships using colourful neon signs to showcase their latest models. During this time, neon signs also became a symbol of the post-World War II boom, reflecting the optimism and prosperity of the era.

However, despite their popularity, neon signs eventually fell out of favour in the late 20th century. As LED and digital displays became more prevalent, many businesses switched to these newer forms of advertising, and many classic neon signs were taken down or replaced.

Today, neon signs are experiencing a resurgence of popularity, with many businesses and individuals embracing their retro appeal. While they may no longer be the dominant form of advertising, neon signs remain a beloved symbol of the past, reminding us of a time when they were an integral part of the urban landscape. Whether it's a vintage diner sign or a classic car dealership sign, neon signs continue to evoke a sense of nostalgia and evoke a powerful connection to the past.