Insights
Typography in Signage: Why Getting It Right Matters
In the world of signage, typography is more than just a stylistic choice; it's a fundamental element that can make or break the effectiveness of a sign. The right font not only reflects the brand’s identity but also ensures that the message is communicated clearly and effectively. When it comes to signage, the interplay between form and function is crucial, and typography sits at the heart of this balance.
Silent Storytellers: How Signs Create Powerful First Impressions and Define Brand Identity
In today's competitive business landscape, every element of a brand’s presentation plays a crucial role in attracting and engaging its audience. Well-crafted signage doesn't just blend into the background; it creates powerful first impressions, drives brand recognition, and enhances customer experiences.
How illuminated letters are installed: process explained.
Creating standout illuminated signage involves a meticulous process, with each step carefully planned and executed to ensure the best possible results. Here’s an in-depth look at how illuminated letters are brought to life, from selection to final installation.
Business Signage. Where to start?
Whether you're starting a new business or refreshing an existing one, developing an effective signage strategy is an important step to ensure success. Here’s our short guide on where to start when planning your new business signage.
Office Interior Branding. Why it is so important?
A well-branded office can have a positive impact on employee morale and helps establish a visual identity for a company. By creating a consistent and memorable image, office branding helps improve brand recognition and awareness. Here are the biggest benefits of office branding.
Neon Signs - The Golden Century of Lights
Neon signs are experiencing a resurgence of popularity, with many businesses and individuals embracing their retro appeal. But what is the story behind this iconic signage of the 20th century? This is the story of neon signs.
What are the types of illuminated letter signs?
Sign lettering is an important aspect of any business's visual identity. There are a few main types of lit up sign lettering with the most popular of them being face lit, edge lit, and halo lit. We’ll help you to understand the differences between all types of sign lettering and choose the best option for your business.
Making your living wall more effective with custom signage
Living walls, also known as green walls or vertical gardens, are a trend that has been growing in popularity in recent years. When combined with signage, living walls can create a truly unique and eye-catching design that enhances the overall look and feel of a space.
Retail Window Graphics and its Benefits
Retail window graphics can have a profound impact on the visual appeal of a store. They are an excellent way to showcase products, promotions, and services. In this article, we’ll show you some of the benefits of retail window graphics.
Importance of Well Designed Wayfinding Signs
Wayfinding signage plays a critical role in navigating and orienting people within complex environments like airports, shopping malls, hospitals, and universities. A well-designed wayfinding system can significantly improve the user experience by reducing stress, increasing efficiency, and promoting safety. Here’s why.
Benefits of Illuminated Signage
With the ability to attract attention, even in low light conditions, illuminated signs are a powerful tool for businesses to communicate their brand and grab the attention of potential customers. Here are just a few of the benefits that illuminated signage can offer.
Signs Base are on the move. The new production line is opening in Witham.
Signs Base is relocating to Witham in Essex on October 1 st 2021. Originally starting as an online shop just 13 months ago the business has rapidly expanded and this move will allow them to serve their customers more effectively.
New External Signage for 16 Epping Schools by Signs Base
Signs Base recently completed a project for 16 schools within the Epping Forest Schools Partnership Trust. Organised by Karen Salmons, Epping Forest School Partnership Trust Chief Financial Officer, the project involved the production and installation of over 50 shaped external signage at all 16 schools replacing tired signs which had been in place for some time.