CYC:D approached Signs Base with a clear vision: to create an interior branding experience that matched their dynamic, community-driven ethos. The goal was to transform their studios into visually striking spaces that inspire members from the moment they walk in the door.

The project began with a centerpiece backlit reception sign featuring the CYC:D logo, illuminated with cool white halo lighting. This welcoming feature set the tone for a modern, vibrant environment, providing a bold yet inviting first impression. The sleek black matte fret cut sign tray, complete with raised opal acrylic logo and black faces for edge illumination, further reinforced the studio’s professional and polished aesthetic.

To enhance navigation and functionality, custom-designed door pictogram signs were crafted from 5mm acrylic. These signs ensured clear wayfinding while maintaining consistency with the overall branding. Shower door frosting with the printed CYC:D logo added a subtle touch of privacy and personalization, seamlessly integrating branding into even the smallest details.

The studio’s energetic atmosphere was amplified by wall-mounted faux neon signs at the main entrance and stairway. The combination of cool white and arctic blue illumination created a visually dynamic element that embodied the spirit of CYC:D: vibrant, forward-moving, and motivational.

This comprehensive branding project was carefully executed to ensure every element reflected CYC:D’s commitment to excellence. The Signs Base team worked closely with the client to adhere to their vision while minimizing disruption to the studio’s daily operations.

The refreshed branding has transformed CYC:D studios into inspiring spaces that not only motivate members to achieve their fitness goals but also solidify the brand’s identity as a vibrant, community-focused leader in fitness.